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The Instagram market is getting bigger, and many brands do not know how to get into the game. Opening an account is the simplest thing in the world, but how can you get someone to see it? We bring you 7 clues to reach the users of this visual platform buy real active instagram followers.
Instagram continues to gain followers, and it's a great opportunity for brands. But beyond the hashtag, almost nobody knows how to get the number of followers (and likes, and shared) rise.
We have compiled these 7 tips from Regan magazine to design a good strategy and gain followers:
1. Publish at the right time
On average, the photos on Instagram have a life of about 4 hours. After this time, almost nobody will see them, because they have been buried at the end of a very long list of images.
If we publish at a time when our followers are not online, we are wasting our time. The typical user of Instagram enters the social network in the afternoon, back from work. That time will vary according to the target audience of the brand. But you always have to take into account the habits of the audience.
2. Use the hashtags without abusing them
They help us to have more visibility, and they are one of the most useful Instagram tools. Some of the most used are #instadaily, #photooftheday, and #instagood.
Yes, many brands know it. But many brands only know this from the entire Instagram universe. That's why we constantly see examples of immense clouds of hashtags.
This is the opposite of professionalism. You have to use relevant hashtags, and only a few. People enter Instagram to see images, not endless lists of hashtags.
3. Make a Teaser
It is a good idea to let our users see the news before anyone else. Our followers are especially enthusiastic customers, very loyal to the brand. For them, these pre-releases are news to share. And they also serve to compensate them for their fidelity.
4. Show the company from within
Our followers do not want to see ads, but real images of the lifestyle offered by the brand. Instead of the perfect finishes that advertising offers, Instagram helps us feel close to the brands.
It is the perfect platform to publish images of the company from within, from employees, from the filming of an advertising campaign.
Not everything we publish serves to sell. We can also have fun with Instagram and get our fans to enjoy with us.
5. Take advantage of apps
The limited filters of Instagram make all the images that end up in the social network are practically the same. The apps help us stand out from the crowd with a different look.
Instaframe , for example, can make collages with several photographs.
And Squaredy-Instagram Layouter allows us to put a complete photo, without cutting it into a square shape.
6. Use the video
Instagram micro-videos are an excellent opportunity to get the attention of the users. They are useful for discussing product details and telling stories. The most important thing here is to entertain the audience.
7. Make friends with celebrities
Instagram has its own celebrity scene. Especially in the fashion and food sectors, it is worth knowing the influencers. These users have thousands of avid information followers.
Just as some brands hire actors or athletes for their spots, we can contact these Instagram users to participate in our dissemination strategy. We can ask you to talk about our products or publish for a day from our account. It's a quick way to get followers.
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